About The gamecock. (Columbia, S.C.) 1908-2006 | View This Issue
Penny locks, to
Chris Muldrow/The Gamecock
Ad campaigns, ir
BY MATT HANLEY
| USC ? More than 20 years after the surgeon
general's landmark announcement that
cigarettes are bad for you, young people
today are still smoking as often as their
parent's generation and for thr camp rea
To counter the bad publicity that tobacco
has gotten in recent years, the major companies
began an aggressive advertising and
promotional campaign to woo smokers.
Instead of cancer, smokers are reminded of
R.J. Reynold's Joe Camel campaign has
brought the brand back to the top and also
You may be having sex with someone who had sex with so
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Introducing the Gre;
select Macintosh or
software programs. I
package alone has a
ilet paper pranks
By SUSAN GOODWIN o
Staff Writer p
USC ? The reception of practical jokes 1
may not be spelled out in the job description
of a resident adviser, but for some RAs, v
it might as well be.
"I walked down the hall for maybe two
minutes," former Laborde RA Stan
Richister said. "When I came back, they c
had totally toilet-papered my room."
Other residents prefer to restrict their ^
trickery to the traditional joke-playing holiday.
"Last year, I had three residents tell me
they had a rat in their room," Sims RA Lisa 0
McCall said. "So, here I am on the floor ^
with cigarette butts and potato skins, really 0
nasty, grungy stuff. Then, they all said,
'April Fools!'" s
For other practical jokers, redecoration is p
the key to having a little fun with the RA.
"I had a resident get into my room and
rearrange all my furniture and posters," s
Columbia Hall RHD Jeff Gersh said. o
Like many recipients of practical jokes, d
Gersh could not resist the challenge to retaliate.
"He worked at the desk, so I made him c
think that I had gotten beaten up and that all
his paperwork had been lost and he couldn't p
icentives could enc
has slowed the decline in smoking because
of a two-tier marketing plan: a phallic look- t
ing camel-dude and free stuff. The camel s
guy appears in many popular magazines in a i
sun anu ue; ne is maae to look cool like a
Spuds McKenzie that can go three weeks h
without water (or beer). But because of his c
product, many college students cannot go r
three minutes without a cigarette. s
Smokers are rewarded for their behavior li
by Camel Cash, a reincarnation of the old
premium where if you collect enough proofs o
of purchase you can pick gifts from a cata- s
Sophomore Allie Borkoski exemplifies the C
attitude smokers develop. n
roweroouK computer, youii aiso recei
t's all included in one low price. And th
combined SRP value of $596" It was dt
Visit your Apple (
in the Russe
?1993Apple Computer, Inc. All rights reserretl Apple, the Apple logo, 1
'Based on the combined Suggested Reta,
meone wht has AIDS.
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iacintosh LC520 5/80, Mc
ppleCD 300i CD-ROM Drive, 14".
? Keyboard II and mouse.
at Apple Campus Deal. Now, when yoi
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make RA job a
;et paid," Gersh said. "Then, I sent him to
tayroll to straighten it out, and of course,
hey had no idea what he was talking about "
Other victims of fun and games prefer a
"I would not have been surprised at all if
here was a rat in their room," McCall said of
ler rat-hunting adventure. "If there wasn't
ine there, there should have been."
Residents also like to make sure their RAs
re right down the hall and take great pains
o ensure their availability.
"I've been penny-locked," Richister said.
That's where you get two or three people to
usn in on tne aoor ana cram pennies in the
ap between the metal and the door frame,
lie door gets jammed, and you can't get out
f your room."
Richister stresses that his dealings with
having-cream-splattered doors and pennies
ale in comparison to "Animal House"ispired
"It's not like in the movies," Richister
aid. "We don't get bombs put in our rooms
r anything like that. Sometimes, I wish we
RAs who have not had to deal with toiletapered
rooms and the like experience practial
jokes vicariously through their peers.
"Rvan Sims a Donolas RA last semester
ut up a flier for a program," Woodrow RA
ourage college sti
"I'm not gonna say I smoke more just for
he coupon thingies," she said. "I'm gonna
moke regardless, but it's neat to save them
ip because they're worth something."
In response to Camel's success, Marlboro
as instituted a similar promotion where you
ollect Marlboro Miles, which can be
edeemed for prizes. This program has the
ame effect as Camel's: It increases the likeihood
that smokers will continue to smoke.
"My roommate Russ and I are saving up
ur miles for a kayak," junior Ed Scofield
So who is doing better, Marlboro or
'amel? The managers at several local conveient
stores said Marlboro was their best
)sh now ai
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icinioso ll no you, appie ^oiomus
Display, Apple Keyboard II and mouse.
i buy any give you the kinds of p
ive seven your time and money
e software an Apple' computer? I
Campus Reseller for more informatioi
t USC Bookston
11 House 777
Macintosh and Potter Book are registered trademarks ofA/iple Computer. Inc. AppleCB
il Prices (SRP) of the products m The Campus Software Set for Macintosh as of October
Kevin Ruby said. "The next time he saw
there was a pile of ashes where the flyer wa
He thought it was pretty funny."
Columbia Hall RA Jennifer Puller learnt
of one of the mishaps RHD Mar
McCullough dealt with last year.
"Her residents attached black paper wi
the word 'Boo' across her door," Fuller sai
"Someone called her and said there was t
incident at the desk. When she opened hi
door, it was all darkness. It scared her I
RA practical jokes do not necessarily ha\
to be directly related to RAs. They just ha\
to have an effect.
"When I walked out my door, the hall w;
fogged up and hot, and I freaked," Richistt
said. "I looked down the hall, and everyor
was in towels. They had gotten plastic ar
covered all the vents in the bathroom an
made the entire area into a giant jacuzz
They had their chairs and were sitting i
there with drinks."
For Richister, the explanation behind R
practical jokes is simple and harmless.'
"Regardless of what kind of hall you hav
you are in a position of authority," Richish
said. "I know I had a good rapport with m
residents. I looked at it more as a compl
udents to smoke
selling brand with Camel a close secom
However successful these campaigns art
they are nothing more than cover-ups: a
attempt to bury the truth about smokin
under a pile of free merchandise.
Some smokers realize the health probleir
associated with their vice and want to qui
But in this new age of giveaways, smokei
must give up more than cigarettes when the
"I'm planning on quitting for good, but
don't want to waste all of the Camel Cas
I've saved up," junior Carl Mutch said.
Carl could learn more reasons to quit i
the Thomson Student Health Center, wher
more information on quitting is provided.
hten out 5
L j" : .... ] ^
Apple PowerBook 145B 4/80.
irograms you need most. Progran
And some programs just for fun
t does more. It costs less. It's that:
1 is a trademark of Apple Computer. Inc.
s Tuesday, Dec. 7
. Campus Rape Awareness
' Holiday Social, 6 p.m.. RH 304.
Going out for pizza.
PRSSA, 5:30 p.m., COL 4024. A
day in the fife of recent graduates.
Public Hearing, 3 p.m.,
m Conference Center, 7th Floor,
sr Byrnes Center. To gather info on
t0 the type of African American
Studies prosram we should have at
sr Bible Study, 6:50 p.m.-8 p.m..
le Mondays, Baptist Student Union,
id 700 Pickens St.
id Heart to Heart, 7 p.m.,
i. Thursdays, Baptist Student Union,
in 700 Pickens St.
Students for Choice, 7:30 p.m.,
\ Tuesdays, BA 435.
Christian Commuter Hour, 12:30
e p.m.-1:45 p.m., Thursdays, RH
^ 303. Sponsored by Intervarsity
SCUBA, 5:30 p.m., Mondays,
Mountaineering and White
Water Club, 7 p.m., Wednesdays,
Water Ski Club, 7:30 p.m.,
Tuesdays, P.E. 135. All levels wel'
Fellowship of Christian Athletes,
" 9:05 p.m., Wednesdays, The Roost.
? Carolina for KIDS, 6 p.m., every
other Tuesday, RH 305.is
J Operation Santa Claus, a project
^ that provides gifts for the mentally
in, is unaerway. LnecKs made
h payable to "Operation Santa Claus"
can be mailed to: Mental Health
d Association in Mid-Carolina, P.O.
e Box 1657, Columbia, S.C. 29202.
For gift suggestions, call 733-5425.
GSA canned food drive through
If you are interested in"assisting
the Office of Admissions by calling
prospective students, call Yul
Holloway at 777-0076. This student
outreach program meets at
5:30 p.m. Wednesdays at Lieber
The deadline for Datebook is two
days before the publication date.
Submissions are free and printed
according to available space.
is to organize
. So, why buy